About Us

Smart Volution is passionate about enterprise mobile software applications. We have been delivering mobile computing software applications to enterprise businesses for over 10 years. Smart Volution is a leader in mobile applications utilising wireless technology.  The combination of our product suite, innovative methodology , extensive experience, all backed by our solid industry partnerships with the likes of Motorola Solutions, Honeywell and IBM has ensured the successful implementation of our products and services. Smart Volution works with a customer to pro-actively workshop, design, create, implement and support your application set in order to best apply mobile technology, based on our underlying enterprise platform, to your business.

In retail we turn complex solutions into products, sold as a service, which enable smaller retailers to gain the same benefits that large retailers with much larger budgets garner from technology  (visit Tablet Cash Register ).  Our retail solutions are sold via partners globally. Smart Volution was acquired by VeriFone Inc from 2011 to 2014, re-branded from Global Bay Mobile Technologies Ltd and is a privately held company. 


Justin Coward | Chief Executive Officer

JCJustin oversees all strategy, sales and operations. He formally founded Global Bay UK in 2005, oversaw its acquisition by VeriFone and bought the company back in 2014. He re-focussed and re-branded the company Smart Volution. Previously Justin co-founded OpenAir which was a Global Bay reseller and prior to that worked for Diversinet and Hewlett Packard. Whilst at VeriFone Justin ran the Global Bay EMEA division driving mobile retail solutions via the channel throughout the UK, Europe and Asia.  Justin is a well respected industry leader in the fields of mobility, retail and payments. He has co-presented many times with the likes of Apple, Motorola and Samsung.

Outside of work, Justin is a keen mountain biker; squash player, gym goer, socialiser and has recently bought a jet ski.


Tony Smith | Chief Operations Officer

TSTony has been working with Justin since 2008 and was the first employee of Global Bay in the UK.  As the company grew Tony has become Justin’s “right hand man”.  Tony works closely with Justin to execute his visions and helps the company grow by assisting in product conceptualisation, sales, marketing, business development and operations.

Outside of work Tony is a proud father, amateur photographer and motor sport enthusiast, who also enjoys indoor climbing (and falling), socialising and is a car enthusiast.


Tim Pope | Chief Technology Officer

TPTim oversees all things technical, he leads solutions architecture, researches and implements the latest  technologies into our solution set. Being the lead developer for the TCR server he provides overall direction to the technical team. Tim has been working with Justin since 2008 and was the lead developer on key Global Bay UK deployments including the first UK mPOS project.

In his spare time Tim enjoys tinkering with personal hardware/software projects, mountain biking, climbing, photography and shooting.


Matt Rossetti | Chief Design Officer

MRMatt has a flair for design and is the point man for all human interface concepts. Matt oversees the requirements and product roadmaps for all our solutions, he has a wealth of experience delivering and managing various mobile solutions during his time at Global Bay and Smart Volution.

When not in the office Matt is a car enthusiast helping to run a countywide car club, a keen amateur photographer and socialiser.


Steve Pope | Product Manager

SPSteve departed VeriFone for Smart Volution on day 1 of the company, bringing over 25 years software development experience.  Steve oversees product development and the roadmap  from a technical perspective.  His wealth of experience has been a major asset to the team. Steve is also the lead developer the TCR web portal.

Steve’s interests include photography, reading and fell walking with his family in the Lake District.


David Oxnam | Marketing Director

DO2David brings over 20 years experience in the technology sector and has been working with Justin since 2002 during their time together at OpenAir.  David heads our marketing and PR department helping with content and market research / insight. Twenty years ago David set up the Clear Group a Marketing Communications company, which initially specialised in technology companies. Over the last twenty years David has worked for and had senior roles in Martin Dawes telecommunications, Tenfore Sytems, AirFrame, OpenAir and Global Bay. David is a keen cyclist and tennis player and enjoys socialising and travel.