About Us2018-05-25T09:56:26+00:00

About Smart Volution

Smart Volution, has been delivering innovative retail focused software for over 13 years. Utilizing our experience with large retailers we designed Register EPOS to provide a modern, cost-effective EPOS solution for smaller retailers across multiple vertical markets. We provide innovation, experience and maturity to this market.

We turn complex solutions into products, sold as a service, which enable smaller retailers to gain the same benefits that large retailers with much larger budgets attain from technology. Our on-going mission is to continually provide top tier retail functionality applicable to all businesses, large and small.

Modern Electronic Point of Sale (EPOS) is not just about executing payment, managing inventory and keeping records. It’s about business management and providing a point of customer service. Register is a modern, simple to use, cost effective, and innovative EPOS application for any business.

Our solutions are taken to market by a global community of renowned partners. The core Smart Volution management team have significant pedigree in this space and have held key positions with the likes of Verifone, Hewlett Packard, Schlumberger (Axalto) and Qualcomm.

Our customers are our world and we continually go the extra mile to beat expectations and become their partner and trusted adviser.

Meet The Team

Justin Coward
Justin CowardChief Executive Officer
Previous to Smart Volution Justin was MD Verifone – Global Bay Mobile Retail systems Europe where he ran the international business of Verifone Global Bay. Justin started his career with 8 years at Hewlett Packard in wide range of positions from technical consulting to sales management. This provided good grounding in a breadth of technologies and their application to business. He moved to Manhattan, New York with HP in 1994, returning to the UK in 2002.
Justin oversees all strategy, sales and operations. Justin is a well-respected industry leader in the fields of software, mobility, retail and payments. He has co-presented many times with the likes of Apple, Motorola and Samsung. Outside of work, Justin is a keen mountain biker; squash player, gym goer and Jet Skier.
Tony Smith
Tony SmithChief Operations Officer
Prior to becoming COO at Smart Volution, Tony was a Senior Mobility Consultant for Verifone / Global Bay EMEA. Over 10 years’ experience in delivering mobile solutions to independent businesses to nationwide institutions. Tony has been involved in all aspects of the project lifecycle including Pre-Sales, Requirements Gathering, Design, Specification, Project Management, Deployment, Support and Account Management.
Tony works closely with Justin to execute his visions and help the company grow assisting in Product Conceptualisation, Sales, Marketing, Business Development and Business Operations. Outside of work Tony enjoys socialising, is a keen car and motor sport enthusiast, amateur photographer and when time allows volunteer falconer flying various birds of prey in the Devon countryside.
Tim Pope
Tim PopeChief Technology Officer
Before leading Smart Volution’s technical strategy and core technologies Tim was a Senior Software Design Engineer for Verifone – Global Bay Mobile Retail systems Europe where he designed and implemented several key solutions during his tenure including an iOS application providing a generic interface to many payment solutions and architecting the first UK deployment of their MPOS solution. His experience in a number of technical roles has given him a solid understanding of payments and retail systems as well as the myriad of technologies that these systems can benefit from. In his spare time Tim enjoys shooting, tinkering with personal hardware/software projects, mountain biking, climbing, and photography.
Matt Rossetti
Matt RossettiChief Design Officer
With over 9 years experience in mobile design, solution delivery and project management, Matt is now the Chief Product & Design Officer at Smart Volution. Before this he spent 5 years at Verifone – Global Bay Mobile Retail systems Europe, working closely with customers to understand critical requirements and closely manage a number of key UK first MPOS deployments. During this time Matt gained a wealth of experience delivering and managing all mobile solutions. When not in the office Matt is a car enthusiast helping to run a countywide car club, a keen amateur photographer and socialiser.
Steve Pope
Steve PopeProduct Manager
Steve has worked in payment technology for Schlumberger Technologies, Axalto, Gemalto and Verifone since the late 1990s. Initially developing communication libraries for US card payment applications, he then joined a UK team developing a Chip & PIN solution using APACS40 & APACS 30/50. Additionally he developed applications for ePurse, eTop and Transax. Steve then took over the role of maintaining and developing a Web Application used by a UK bank to manage their estate of payment terminals. Steve’s interests include photography, reading and fell walking with his family in the Lake District.
David Oxnam
David OxnamMarketing Director
David brings over 20 years experience in the technology sector and has been working with Justin since 2002 during their time together at OpenAir. David heads our marketing and PR department helping with content and market research / insight. Twenty years ago David set up the Clear Group a Marketing Communications company, which initially specialised in technology companies. Over the last twenty years David has worked for and had senior roles in Martin Dawes telecommunications, Tenfore Sytems, AirFrame, OpenAir and Global Bay. David is a keen cyclist and tennis player and enjoys socialising and travel.

The Right Choice

Register EPOS looks and operates like a standard electronic cash register (ECR), this is something everyone has reference too and simplifies training. With its guided workflow, it is simple and intuitive to use.

Register EPOS is backed by a multi-level support team delivering “Enterprise Class Support”. Our systems run in the same type of operating environment that tier one retailers use. The Register EPOS software uses a hybrid architecture of cloud and local data allowing it to work offline if your internet goes down.

Registers’ central view on your retail world provides the ability to make the best use of your stores, staff and products in order to maximise profit and focus on peak times.

Register is a catalyst for your innovative retailing concepts by rapidly enabling change. Sell on the shop floor or at a festival, staff to consult on products as opposed to fulfilling transactions.  Customer Relationship Management (CRM) allows to know your customer. Remind them of appointments via text, good for you and convenient for them. View spending and target appropriately. Operational efficiency is key for growth, without it, as you get larger you get slower. Register has been designed to enable retailers to scale with ease with centralised control.  Add a café to your bike shop or salon.


You’re a retailer because you love your products and serving your customers, not because you want to keep up on technology. You need a solution that stays current, and simply brings new trends and technology right to you. Register is automatically updated regularly, based on customer requests and market trends.

Quite simply Register EPOS automates tasks and gives you back time. Examples include, centralised reporting from all stores and Registers, that can be emailed direct to your account, automated stock management and commission calculations. All saving you time and money.

Case Studies


A great use of Register in multiple scenarios. Including, retail, hospitality, ticketing, kiosk and table side service. Please see our video case study of Splashdown, a waterpark on the south coast using Register in all areas of their business.

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Coach House Inn

David Oakey bought the pub next door in 2016. The Coach House Inn is in Rosedale Abbey in the North Yorkshire Moors, an area of outstanding natural beauty. As a consequence the business is highly seasonal, moving from being the ‘local’ for the village to being a major destination during the holidays.

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Harvey and Martin

Harvey & Martin is a successful hairdressing salon based in a delightiully old photographic shop in Cheltenham, Gloucestershire. The salon has been in business for over three years and employs five staff.

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The centralised reporting and management system has allowed us to make real time decisions based on up to date information from  anywhere. Register has improved our operational efficiency, it has definitely improved our customer satisfaction and I highly recommend it

Jon Lees, Splashdown Water Park

From a support point of view the team has been excellent and I have already recommended Register to a number of other retailers

Lauren Holmes, Wild Olive

Register is designed so that customisation of the screen is simple to set up. It was great to see how the stand staff quickly got the hang of using the Register especially as they had not seen or used it before. The interface is extremely easy to use and understand

Alexandra Wiseman, Ales Groupe UK Ltd

I needed to understand how the salon was performing on a day to day basis, plus I was spending considerable time collating bits of paper to work out commissions for the staff.

Nigel Harvey, Harvey and Martin

I am delighted we went with the Register solution as I now have time to focus on expanding the business, rather than keep up with the day to day chores

Robin Langley MD, Barber Box

The team from Smart Volution have been brilliant – not only with the initial installation but also listening to us for additional features to be included in the product.

Daniel Price, Molly’s Toy Chest

Our Partners

Download our brochure

This brochure provides a high-level overview of the total Register EPOS solution.


Download our Infographic

This one-page infographic is a great way to get a quick overview of Register.



Please email or call if you are interested in becoming a customer or partner.